Shivering for Weight Loss: How Cold Therapy Increases Fat Burning

Forget crash diets and endless cardio—science says shivering might be your new weight loss ally. Cold therapy, including cold plunges and cold showers, activates a powerful biological response called cold thermogenesis. This process not only burns calories through involuntary muscle contractions but also stimulates the activation of brown fat, a special kind of fat that helps increase your metabolic rate. In this blog, we explore how cold exposure influences fat burning, improves metabolic health, and even boosts recovery and mood—making it a holistic tool for your wellness journey.