Recovery, Peptides & Peak Performance
with Bill Hanks

[00:00:00] Peptides are just wonderful. I mean, it's kind of like saying, what's your favorite kid? Right? So like, you know, they're, they're all great. You know, I've got three daughters, and you start seeing 'em grow older. You start to go, you know, Hey, life is not as long as you think it is. I want to feel the best I can all the time, right?

Because it adds so much color into life, right? When you feel good, you're more present, you're more aware. You relate with your family, you relate with your kids, you relate with your wife, and we're only here for just a little while. Let's make it count. You're doing stuff that's so far beyond, it's just absolutely amazing.

So to take a guy from, you know, mid seventies who was starting. Think that this reality, that he was never gonna be able to play golf again, right? And then we just went in and say, we're gonna do a holistic approach. We're gonna use, you know, red light, PMF,

[00:01:00] cryotherapy. And he's just happy as can be. You know, he's got his life back in this episode.

Biohacking to the max Bill Hanks, the man, the myth, the legend. So impressive. His level of knowledge is unbelievable across multiple modalities. So, we'll talk about peptides, we'll talk about, uh, different things that you can do to take your physical performance and mental performance to the next level.

Welcome to the show. Growing up in a, in a, on a cattle ranch, I mean, that's like, you know, that's like one of those things where like, you're up early, right? Yeah, I mean, it's just part of the deal. You gotta get going. I mean, there's plenty of times as a teenager you're out with your friends and you were, um, out too late and then you get home and it didn't matter.

Dad was waking you up six, seven o'clock. You know, you had to go move cows, you had to mo you know, move hay, whatever it was. We always had something to do. So there [00:02:00] was no sleeping in as a kid growing up. But I mean, that's actually how my body clock works anyway. So now as I get older, it's like, yeah, it's no problem now, but it was a good way to grow up.

Yeah, I would just imagine there's a ton of work ethic built into that. Yeah. Yeah. When, um. You know, it's seven days a week, there's no days off. I mean, you might get a lighter day on Christmas or you, or you know, something like that, but there's always something to be done and, um, yeah, you just, you just gotta kind of roll with it.

But the funny thing about it is, like, as a family and you kind of grow up that way, like. It's not necessarily you have to do it. It's like we got, we gotta do it. You have like the, the whole team is part of it and the team is the family, right? And so we all had to do our part and the place wouldn't run by itself, you know, without everybody mo you know, moving hay or doing whatever.

So even my [00:03:00] sisters, you know, they were part of it too, and we all worked together. It wasn't just a one person thing. And so each person, you know, just like in a community had had their, you know, thing that they were good at and they would help with. And we all pitched in. And so it's, it's great way to grow up and teach that work ethic and, you know, it holds you responsible at an early age because if you didn't do your part, you know, everybody else was like, Hey, what's the deal?

You know? And so you're expected to do it. And it's just kind of part of, you know, the way things operate. Yeah, and I think it gives you a real sense of the value of teamwork at an early age. Yeah, exactly. Yeah. I mean, some people experience that through organized sports or mm-hmm. But that's a totally different setting.

One where your entire liveli, hey, it's one thing you're gonna go out and win a trophy, but it's another thing where your entire livelihood Yeah. Depends on right. That teamwork and your family's counting on, you'd actually, you know, be a part of that and do [00:04:00] do your thing. Mm-hmm. So, um. You're like the ultimate biohacker dude.

I mean, you know, the funniest thing about when I first met you, it was just like, man, that first conversation was just so crazy about just like, it just went on and on and on. And then to see what you've built and all the years of me doing what I do, I've, you know, never seen anything like it. I mean, it's absolutely amazing what you've put together.

It's a phenomenal organization for everyone out there. Maybe you could help them understand like, what was the process, how did you get there? Well, thank you for that. I mean, you know, we, some days you wonder why you're doing all of this. It's, you know, it's not like it doesn't have its struggles and, you know, we all have our own battles that we're fighting and everything like that.

Um, but you know, biohacking, when I started all this and we all kind of biohacking in a way anyway, we just didn't know we were. But, [00:05:00] um. As an engineer, you know, that's what I studied. But I think also kind of to my background, you know, from growing up on a ranch in Wyoming and we lived 50 miles from, you know, school that's, I had to go one way 50 miles every day.

School, come back, come back. But like living in an isolated area, you become very resourceful and it like, it forces you to think of ideas that you may not have thought of. Like, you know, if you were fixing equipment or something like that, you come up with like clever ideas. And I think that kind of transposed into just kind of my.

Work and career and all that. And even, you know, my engineering, I loved the things that like, were new and upcoming and, you know, I could always see a bigger perspective on how this might work together and, and all that. So, you know, bringing that forward to the business and what we did, I never intended to like, you know, be a biohacker and operate a facility that [00:06:00] had like a lot of tools that people can use for their health and for, you know, their wellness and things like that.

I never intended that, but I think just kind of that. Way of thinking about things and bringing it together and the way, you know, I approach my own health and think about like, you know, what are the bottom line things you need to focus on in order to be healthy, in order to feel your best and, you know, be able to operate at a high level.

And it really helps me because like, you have to operate at a high level in what we do. I mean, it's, it's hard, it's hard business. I mean, I was just talking to my friend from Salt Lake and in this kinda wellness and, and health stuff, there's clinics closing all over the place. And because they, they all see like, oh yeah, people are kind of coming this way, but it's really hard to make, you know, things work, make the numbers work in order to be successful.

And so, like, you know, it's, it's, it's just part of like the deal where I use the things that I [00:07:00] like that work in my clinic. And then I. Use those to help our other people too. 'cause they're, they're in the same boat. We're all human, right? And so, um, we all are dealing with, you know, the same kind of struggles and if we kind of break those down into the things that really work, when you look down to the, just cell, the specific cell and make that operate and then, you know, build from that and then the whole system operates better too.

So, you know, we just, um, look at the whole broad picture and then try to bring those things that kinda like. You know, come together with what makes the cell work more efficiently, whether that's red light, hyperbaric therapy, cryotherapy, I mean even sauna. Um, so just all the modalities that you think about that like, you know, help that cell kind of function better.

Then we bring that into the market where people can, you know, use that to anti-age or to reduce inflammation. And a lot of our clients are dealing with some kind of [00:08:00] inflammation. And so, you know, the number one cause of pretty much all disease is inflammation. And so where does that start? Well, we have to find that out and then, you know, go to the root cause and build from there.

Right? So that's kind of the, you know, overview of like what we do and, and you know, we bring all these pieces together and, and it's, it's a fun job because we hear crazy stories. I mean, I just shared one with you earlier today where. Someone who, um, has been using readers in order to read her book. And then she's done, you know, on her fifth session of Hyperbarics.

She's like, I don't mean by readers anymore. I mean, this is like, not even like common stuff. So it, it's just so cool to hear these stories and people would never have had that opportunity had we have not brought our business to market. So it's, it's just a fun journey and just to hear the stories makes it worthwhile.

Yeah, it's crazy. I mean, there's so many modalities you just mentioned hyperbaric oxygen therapy. Hbo. Mm-hmm. [00:09:00] Most people really have no idea what that's all about. Yeah. And maybe just talk a little bit more about that. Yeah. So, and if they have heard about it, they've heard about it, like through scuba diving, or maybe they've known somebody who needed some serious, like wound care or something like that, they might have heard about it.

They're like, oh, this is in the hospital. It's really, you know, I've heard good things about it, but they don't really know much beyond that. Well, there really isn't, um, good, um, hyperbaric being done out there. And what I mean by that is like, someone will say that they have a hyperbaric chamber and they'll have a like canvas bab bag, you know, it's just a, you know, portable, you know, bag.

And then they pressurize it and they sit in it. Well, what you really need is, um, breathing oxygen. You have to have oxygen coming into the system. And then you have to have. Pressure. And sometimes those low pressure ones are [00:10:00] great for, you know, just mild increases in, um, oxygenation. But like what you want is like more of a, you know, increased pressure and then diffusion of the oxygen into the blood plasma.

So breaking it back, um, what oxygen therapy does, or hyperbaric oxygen therapy does is you're in a pressurized vessel. Meaning like you're, you're putting pressure to think of yourself inside the, the car tire that you have. It's got pressure, it's got 40 pounds of pressure, right? We're not going that high, but like, just think of your body is in that.

Okay, so now your body is in that, and now gas behaves deep differently. We know gas behaves differently at different pressures. Open a can of Coke, it expands, right? So that's what we're doing. We're bringing pressure and we're decreasing the size of the oxygen molecule and then we're diffusing it into the bloodstream.

So, um. What happens in that is just like a, a beautiful healing process is like [00:11:00] you get, um, increased ability to transport oxygen through the bloodstream. So now you have the free flow of oxygen that isn't restricted to the red blood cells. So red blood cells is what's carrying most of our oxygen, and through hyperbaric oxygen, it's free to just float in the blood, right?

So now these molecules that are smaller, they're smaller in size because of the pressure, and there's more of them and they say. You can transport more on the red blood cell and you're diffusing 'em into the blood plasma, and that's why you want the higher pressure to get to more areas. And so your body starts circulating that oxygen.

And these cells that have been hypoxic and starved, especially if you've had an injury or um, a wound or just anything like that, these cells start to grab that oxygen and they start to realize, oh yeah, this is my job. I need to heal, I need to do this, I need to do that. And so. Then you get this awesome healing event [00:12:00] and then you come out of it and you feel better for the day.

But what you really need to do is you need to sequence that, right? So like you're creating a healing event and then if you do a, the next day you create another healing event. And then when you compound that, you're actually reversing the process of daily, you know activity, daily activity is breaking you down, breaking you down.

But like when you say, Hey, I'm gonna recover more on this day and then I'm gonna do it the next day. Now you're adding this surplus of recovery and healing that you would've never have had in your life otherwise. Yeah. So you like compound that and there's then a whole bunch of other things that you can add in along with that to take it to a whole nother level.

Yes. Let's talk about like what's a peptide that No else is talking about right now? Right now, um, probably SS 31. Um, I, I like this one just because, um, it works on the cell membrane, so like, [00:13:00] um. When you're thinking about real health, the cell is o obviously the fundamental basis of everything, right? So we're, you know, four or 5 trillion cells, right?

And the more you can make each one healthy, the better, right? So, um, SS 31 is a mitochondrial peptide that improves the cell membrane. Um, so like, it functions better, right? So you get more a TP out of it and it behaves in the manner that it, it needs to. So I think adding that one into like a routine, um, working on the mitochondria might be one of the most fundamental things that you need to do that people overlook a lot.

Like, I think a lot, a lot of people are focused on, you know, muscle mass and things like that. Um, but man, if you focus on the mitochondria, the cell, the cell membrane, like. Now we're talking because now we're like transferring the right data, we're transferring everything better. And you're protecting [00:14:00] it down to the fundamental level.

Yeah. You're able to actually produce, like, I mean, it's, when you say the fundamental level, it's like the foundation. Yeah. Right. People are trying to start by putting the, you know, the, the bathroom in the second floor. Right. Uh, when, but the foundation's not even in yet. You haven't even framed it out.

Right. You know, so they're starting at the wrong place. So kind of getting started at the right place. It makes sense. Yeah. Um, yeah. So that's one that people are, you know, but then there's like, there's a whole, you know, litany of, of other peptides that, I mean, and everybody's that's been talked about a million times, uh, over, um, you know.

So what's another one that you found that you find really interesting? Well, pinion or pinon, depending on how you like to say it. Um, this is one of my favorite because like getting back to foundational things, right? Like if there's one thing that I think is more foundational than anything that people just forget about, it's sleep.

Like [00:15:00] if you think about it, like, I can go without food for like probably seven, eight. I actually have done a seven day fast. So I know I can go seven days, but I know I can't go more than like 48 hours without sleeping because like you start doing that, you know, you're really starting to break down the body and you can't even function, right?

So when it comes to like, you know, foundational things like, uh, and, and what matters, um. Pinon is one that really helps that circadian rhythm, balance and the pineal gland is really important for all of that. And when you have a better, you know, function of that, then circadian rhythm becomes more in balance.

And all of the stress, all of the anxiety, all of the, you know, whatever you may be dealing with, starts to be able to balance it. Right? You know how it is when you get seven hours of sleep, seven to eight hours of sleep consistently, like, I mean, [00:16:00] you're on fire. There's not a better performance enhancing drug than just sleep.

Right? So sleep is fundamental and I really, that's one that doesn't get a lot of, you know, looks, but I think is probably one of the more fundamental ones. So true. You know what I like, struggled with sleep for? Mm-hmm. Like, I think my entire adult life. Yeah. Um, and even when I was a kid, um, so, you know, in all the years of traveling mm-hmm.

You know, just, you know, millions. Yeah. I was on nor lines and just going, going, going and like never sleeping Well the first night in the hotel. Yeah. So if we're gonna take the magic three, the ones that no one really knows about, what's another hot one? Another hot one. Um, and it's not that sexy again. Um, thal one.

Right. Um, when you're back to kind of fundamentals, um, like thinking of the immune system and your thymus gland, they're looking [00:17:00] at aging and one of the key ways that they can. Reduce or slow aging is working with the thymus gland and improving its function. So it gets back to inflammation, right? So inflammation is just causing havoc.

You know, it's creating a fire in your body and your body's trying to figure out what to do with it and your immune system's fighting it. So thy moin helps modulate the, the immune system. And I think of it like, you know, as a way to. Help it perform better. So, um, it's one of the ones that I like to use in a course, like over a period of time, like each year, and just make sure like you're really optimizing the immune function as you go through.

And the other thing is, is like unless you get sick, the better, right? And even back to sleep, right? So you get sick, you don't sleep good, you know, you got things to do, so you're trying to work through being sick and all [00:18:00] that stuff. Just wreaks havoc on the body and just it's normal circadian rhythms and functions.

So. Back to the immune system, you know, just like, I think that one's fundamental too. And then I think, you know, you kind of get those and let's start playing with the body composition and, um, you know, working with, you know, gaining muscle masses and things like that. So that's kind of the approach I like to take is like foundational things.

And then, you know, pulse in there. Some things that like boost muscle mass, you know, help with, you know, your workouts in the gym, help with your recovery, things like that. And, and they can help with sleep too as well. So, um, you know. Peptides are just wonderful. I mean, it is kind of like saying, what's your favorite kid?

Right? So like, you know, they're, they're all great and they all have a function. And I think, um, what's cool about 'em is like, you're gonna help yourself in some way, but sometimes being smart about 'em is good too, because you're gonna [00:19:00] get more out of them. And, um, also just think of kind of a broader picture of like, what we're trying to do here.

But you can't forget BPC 1 57 and TB 500, I mean, the recovery peptides, those are just amazing for, you know, inflammation as well. Right. So, um, you know, making sure like, you know, you're, you're. Not being injured, you're recovering well, your body's feeling good, joints are nice and limber. You know, those are just as important because you know, if you're not, if you're not exercising, you're not getting all the benefits.

And so like if your knee hurts, you're gonna exercise as much, or you know, something like that. So, you know, that's also a big, big one too. So back to the my ideas, like saying, which one's your favorite kid? Right? Yeah. Let's move past this for now, because I really wanna dig into some areas that I think are super important about peak performance.

And you know, the name of the podcast is The Pathway to Peak [00:20:00] Performance. And you really represent a guy that is. Never ending, searching for the pathway to peak performance. You were a true optimizer, and I think it's really an interesting opportunity to hear from you what was inside of you that was the driving force for this pathway to peak performance.

Uh, that's a, that's a big question. Um, yeah, what's inside of me for that? I think it all started with like having kids and, um, you know, I've got three daughters and. Um, when I, when I had the kids, I started to realize, and you start seeing 'em grow older, you start to go, you know, Hey, life is not as long as you think it is, right?

And you start to see time go so fast, right? And so when, when you're thinking of like, how much time we [00:21:00] have on this earth and it's not that much. And, and I started to think about it in a way that like, you know, I wanna feel the best I can all the time, right? Because it adds so much color into life, right?

When you feel good, you're more present, you're more aware. Um, you enjoy those moments better. You remember those moments. And so like the more that you feel good in your body, the better you. You relate with your family, you relate with your kids, you relate with your wife. And so like having like health at one of the core foundations of like even making my relationships better, um, has kind of become the driver for that.

'cause like at the end of the day, you know, my relationships are, and, and with my family and, you know, my community and things like that are some of the most important things in my [00:22:00] life. And so I need to feel good and I need to also, you know, be able to enjoy it while I'm here on this planet. Right. And I think the more that like we feel better and, and, and we, we feel optimal.

Like the more we get out of life, there's more juice in the squeeze, right? So, um. You know, again, it's just kind of looking at the whole picture by seeing like, you know, hey, life is kind of short. I think the, before the philosophy was, life is short, don't sleep right. And I, I don't, you know, go as hard as you can, right?

No, it's like life is short. Live it to your best. Be optimal in that life. Right. So I think for me, it, it was just a, um, function of just seeing a, a different, you know, thing about life as you age. Right. You start to age and you start to realize like, you know, time is not endless. Right? We're only here for [00:23:00] just a little while.

Let's make it, let's make it count. Yeah. It's interesting, you know, I don't wanna put words in your mouth, but kind of what I'm seeing is some sort of pattern with you, which is like, you know, there's this beginning of life with, you know, having to innovate and be a part of a team, right? Right. You go on to school.

You're studying engineering, you get your MBA, um, you know, you're doing work and then you start this business and like stuff, you know, I, I can relate. 'cause like you, one business sort of brings the next one and then the next one, they all kind of inter intermingle in some way, shape, or form. But I think what happened at human, you kept finding the next thing and kept adding all these things.

Like when I first went in, I was like, I was like, dude, what is going on here? Right. It like, I remember I, you put me in that, uh, chair where, um, put the [00:24:00] goggles on wave. Yeah. Shift wave. Yeah. That was, that was just absolutely nuts. Like, I can't, you like, you come outta that thing, you're like, whoa. And then the pelvic floor chair.

Right. Um, you know, obviously cryo red light. Sa a, um, cold plunge. Yeah. Um, all those kind of things. PMF, the PMF plus that laser, my wrist still feels a million times better. Yeah. Like, and that's, that's, you know, bend a minute. Tell me one of your favorite modalities again. One of your favorite kids. Right, right.

So all of them are beautiful in their own way. Um, I, I really like to stack 'em. Right. Uh, but, um, you know, one of the ones that just like, you know, when you're talking about like, um, sleep and nervous system reset and being able to like, get back into that flow stay, um, the hyperbaric [00:25:00] oxygen is like just so incredible.

Like, I, I was watching my watch one time when I was in there and like. I, I went down to the shop early one morning and I, I just wanted to do hyperbaric. I think I woke up early and I was like, man, I just, I'm kind of stressed. Things are, you know, you know, I'm just having a hard time and, and all that. So I went in and like my, my, uh, watch was thinking I was still in bed because it was so early in the morning.

And so, you know, I got in the hyperbaric chamber and, um, you know, I did a session and, and, uh, you know, it just felt so good afterwards. And I pulled up my watch just kind of thinking and, and it recognized that I was awake, but it, it measured my, my HRV that night when I was in bed. Um, it was, you know, operating fairly low, right?

It was like in the, you know, six fifties, 60 seventies, and you just see a line and then like. Four [00:26:00] o'clock in the morning when I got in that hyperbaric chamber or five, whatever it was, it like shot up to like 150, you know? And so it's like your body is just like taking this oxygen and just using it to like help control and calm down the nervous system.

So my body was immediately taken and going, ah, relax. And I think like one of the things that happens, um, is we forget to breathe, right? And especially when you're stressed, and I don't, and that's why breath work is so. Fundamental, but you can only, you know, you only have so much time and, and you're always looking ways to hack something, get faster and stuff like that.

So when you're, when you're not stressed, uh, you're breathing right, you know, your oxygen. CO2 is balanced, but like, when you're stressed, your CO2 increases and you're probably not delivering as much oxygen. So the nervous system is just, you know, stressed and then the hyperbaric just like helps completely reset that and helps, you know, get you back into that [00:27:00] parasympathetic tone and the body kind of calms down and kind of gets back into that state.

And so whenever, like, you know. You know, as a business owner and things like that, I mean, I, I even have a hard time doing tho you know, those sessions where you can build upon, build upon, build upon. And I still need to do like a real solid protocol, but like, if you can do it like one or two times a week, like, I mean, your sleep starts to come back into line.

You know, things start to kind of like improve and you're just really kind of bringing that. Nervous system, the central nervous system back into that parasympathetic state where you can get back into flow state and feel good and, you know, operate with, you know, quick decisions. Right. I think when you're in flow state, you just know the right decision.

You're just like, oh yeah, I'm making the right decision. And when you're in that sympathetic, just fight Orly, it's really hard to get dialed down, you know? Yeah. You're in the amygdala and you're not getting to the neocortex and, [00:28:00] uh, you're just sort of like, you know, uh, all cortisol's firing. Yeah. You're like tripped out and Yeah.

Yeah. And the pineal gland, that's the one that like really helps you, like come up with a creative, you know, side of things. And so, um, yeah, probably hyperbaric and penon would be a good combo. Yeah. Good combo. Yeah. Yeah. It's so cool what you're doing. Um, but business is stressful. Yes. So I'm curious how like, you know, beyond like.

Right now you, you're faith-based guy, right? Mm-hmm. Yeah. That, I think that's first and foremost for you. Mm-hmm. So, faith, family, community. Mm-hmm. Work. Yeah. How do you get in the flow state that's, you know, to manage a business that's growing at the rate that yours is? Well, you know, bringing all of it together.

It obviously starts with the foundation, your faith, um, [00:29:00] knowing exactly, you know, things are working out per the plan, you know, and when you know that you can have that, you know, reassurance that, um, what you're doing, I is part of the purpose, right? As long as you're living a life with integrity and you're, you're doing, you know, your best work and everything like that, it, you know, God will work out with you and, and help you, you know, with whatever you do, right?

So, um, that's kind of fundamental, you know, that's just like, why do I make decisions that I make and what am I doing right now that, that lives there? And then, you know, every day, you know, you, you, when you're there with your kids, whether it's in the morning, um, or in the evening, you're, you're just totally present with them and you, you know, you put your, your devices down and you just take those moments and you just realize that like, hey, this is not [00:30:00] forever.

You know, I have 4-year-old and, um, a 6-year-old and a 16-year-old, and like I've seen the 16-year-old go from, you know, the four of the six stage and all that. So like. It helps me really appreciate, you know, like, you know the time that I have with them, right? And so that fills your cup, right? Those two things fill your cup and then that allows you to take that to the business.

Do that without, you know, the loving wife that I have and without the kids at home to, you know, the daughters to just love on you and all that stuff. None of, none of the other stuff is, you know, that meaningful. So, so you fill your cup right from those two, two places and then from there, you know, it's like, take that into, you know, the things I was talking about, you know, the modalities, you know, because what do I want from feeling good and, and, you know, having [00:31:00] good health.

Well, it's to serve both of those, right? Serve for, serve your family and, and serve your saver. And, you know, to be able to do that and do it well. You know, we're given this body and we're given one body and we need to take care of it and, you know, help it perform at the, the best level it can. Right. And, um, even though we don't make all the right choices every day to do that, um, you know, we try to do our best each day.

And so I think, you know, those things there, you know, help, you know, support the things that I'm doing with the business and the family and, and growing human and, you know, those, those are also part of the community and the stories that you hear, right? The stories that you hear. Like I was telling you about the lady being able to, you know, see, see again, I mean that's like just so incredible to, you know, fill your cup from another direction too.

So, yeah. So you gotta fill your cup. Sounds [00:32:00] to me that so many people derive their sense of self from the work that they do, but it doesn't sound like that's the case for you. Mm. It sounds like, you know, the way you just described that, it's like you've got these things that bring, you come to, to work with the cup full.

So anything that happens Yeah. Could be stressful, but, you know, managing employees Mm. Things that are beyond your control supplier doesn't gimme this, that, whatever, but that gives you an, a foundation to actually deal with those things in a way that's, is that an accurate statement? It, it is, but you know, um.

It's funny you say that because like, it's fundamental and, and I, I believe it, but like, it doesn't mean that I don't stress out, you know, it doesn't mean I don't have stress. You know, I have these things, I know I have these things. They're, they're fundamental, but sometimes I forget that. Right? [00:33:00] And so, like, if I've got a family at home, like everything's gonna be okay, right?

And so, but yes, that doesn't mean that I, I, I walk the same path that everybody else does, is like, I have that stress, right? And so I think, you know, maybe where I do a good job is. Um, I try to, you know, find ways that I can help, you know, reduce that stress and help me get back into alignment so, you know, I'm not perfect.

Right. And so, you know, I always have my challenges as well too. And the business that you've created actually allows you guys to take care of that stress on a level that most people are just not gonna have access to. Yeah. Um, at that level. Right? Yeah. I remember when I was coming to see you in Houston and you're like, oh dude, I'm not, I'm not feeling so hot.

I'm gonna run over to the, uh, to the clinic. Yeah. And um, I'm gonna jump in some red light, I'm gonna do some hbo, and, uh, and [00:34:00] then boom. Right. You were like, I feel, and the times better. Then we had just this like, phenomenal day the next day. Yeah, I remember that. Yeah. Um. So it's kind of interesting the life that you've created for the person that's listening, the young person that's listening.

It's like, you know, wanting to embark in being an entrepreneur. Hmm. Wanting to own their own business. Not get stuck in the corporate track of, of, you know, how that world works, which applies also in healthcare. Yeah. Uh, the sick care model of healthcare. What are the guiding principles that you would say that have helped you navigate through the tough times?

Well, I think the main thing is, and I think is probably happens too often, is people, they, they stopped too early. Right. Um, now you, you could argue that like there is a, there is a point to stop, right? And there is a point that like things aren't working out. Um, [00:35:00] but. I still feel like if you have that drive and you have that passion and, and, and things may not feel like they're going the right direction, but you're still putting in the work day in and day out, like.

Something will happen. Some something you never thought would happen will happen and it'll help route the business or whatever it is that you're working on in the right direction. So it's in those dark bou days and you, you know about 'em being a business owner, people have no idea like what the level of stress is that you go under.

Right? And you know, you're thinking about all the jobs of the people that you have. You're thinking about, um, the impact on your family. If things don't work out, you're thinking, you know, all these doom day scenarios, right? And you just can't give up. You know, when, when things are get a little bit hard, you know?

And so you have to keep, keep moving forward. And I know that kind of is a cliche, [00:36:00] everybody says that, but I still believe that that's fundamental in success is like you have to have. Put in the work day in and day out and not give up. Right. So, um, if it's really something that you wanna see happen and you've got the belief that it's there, then something will align eventually.

Yeah. You just have to put the footwork in, in then have the faith and also the passion today, will we see, you know, you're younger than I am, but I think, you know, immediately our thought processes were aligned in how we looked at the world and, um, and the way that we, you know, go about doing things. Um,

it seems like mediocrity is a new standard of excellence for a lot of people, right? They're not, they're not like. You know, they don't have a personal brand. Yeah. They're not really like, um, it's sort of like, Hey, what's the minimum amount of work I can do, um, to satisfy [00:37:00] this? And then I'm out and trying to not, they're not on the same track.

It, it feels like at times. And that's a generalization and unfair to actually characterize all people that way. Right. But I think we've run into it. We've talked about it. Yeah. Um, what do you do with people like that in your organization when you find somebody that's just like, Hey, you're not living up to the things that are on the back of this shirt.

You know, you, you really, um, can only motivate people so far. Right. And, and I think it's, you know, a matter of like, you know, when you bring somebody on the team, um, you really have to figure out whether or not. You know, they're gonna align with the core values and the core values of, you know, what it is that you're trying to do.

Um, so having those deep conversations, you know, those good, you know, interviews and, you know, time [00:38:00] with somebody and trying to just really assess that to bring them onto the team. Now, can you redirect it? Sometimes yes, maybe sometimes you can, you know, you find something out about somebody that they needed that you aren't providing, and then that can reroute the whole, um, the whole direction.

But then other times, um, it's, it's not a good fit, right? The core values don't align with the person that you have. So you have to think about that, um, in terms of like what you value and what your, what your team looks like. And, um. Try to find the people that are, that can do that. And then, you know, if they don't, then it, we, we have to, you know, part ways, you know, and so knowing your core values is values is so important.

So like you can, you know, assess the person that meets that. So true. So big things that human new location or expanded location, um, [00:39:00] like what's next on the horizon for human? Where's it going? So we want to help more people, right? And so right now we're in this kind of, let's get, you know, the foundation created and then when the foundation's created, then we'll be ready to go to the next level.

So the next level we'll be expanding the team, um, creating more operations, whether that be other locations, things like that. But I think, you know, there's a really big drive right now in. Just kind of people's awareness about like health and longevity and I mean, you hear it all the time. We were one of the first people to say we were human optimization, longevity.

And this was like six years ago before like longevity was even where now you're everywhere, you're tearing around. It's like longevity. And so, um, but I, it gets to the point that like there's a lot of these, um, modalities that [00:40:00] we, we have, that people don't have access to and people who want access to 'em, we want to help them, you know, get access to it.

So create the foundation and then expand from there and, you know, grow into the next phase into more of a growth phase. But we still need to build the foundation and, you know, get all of that in place to be able to serve the people in a better way. Just when you think you've got it right and you've got it totally dialed in, there are forces that are beyond anyone's control that are gonna shape the market and um, and cause you to have to adapt and change.

So staying nimble, being able to pivot, looking at, um, new opportunities. And I think that's one of the things I really admire about you Bill, is that you're always looking for, like we were talking about this brain scan thing that I was at the meeting, um, in Boston. This guy showed this brain scan thing and I'm like, [00:41:00] oh.

I said to the guys, I'm like, Hey, you gotta talk to my guy. Um, bill Hanks, it was funny 'cause when I called you on the phone about it, I was like, Hey Bill, you gotta check, check this thing out. You're like, oh, that's so crazy that you just called me. 'cause I'm looking at this, but this thing right now, this other product.

Yeah. And it's a different model. Theirs is buy the model, the other one's a SaaS model. Um, who knows on from a business standpoint how, which one actually works out better. Right? Right. Uh, yet more analysis to do there, but Yeah. But you know, you're always on the hunt for the next thing. That's one thing about you.

It's really interesting. It's like you're a, like, you're like a chat GBT Gemini 2.5 Pro, uh, grok, you know, it's like you got a question. It's just like, Hey, what do you think? And it's so amazing, like, uh, how do you do that? It, it's all a function of the need of the client, right? So, um, when the client is [00:42:00] doing a series of services, right, you want to quantitate that, you know how they're doing, right?

You want to be able to put data to, um. What it is that they're doing and, and they can see the progress, uh, of how it's changing their brain. So, for instance, in this case, um, HBO, we know has, has significant improvements to the brain because you're getting oxygen to hypoxic tissue, which is in the brain, right?

So what I wanna do is integrate in with like the treatments that we do with, you know, being able to measure it beyond just subjective, oh, I feel better, I'm sleeping better, and things like that. Well, let's see how this is actually working with the, the procedures and all that. So, um, what, what I'm doing is, you know, spending a good part of my mornings, I usually get up in the morning and, and before I even like start in with the emails and all that stuff, [00:43:00] I'm just kinda like reading, you know, glancing at, you know, forums, uh.

Magazine, you know, just like things like that and publish medical studies and, and, um, I have some good friends too. I balance, I ideas off of as well, some doctors and some physicians. And, um, we talk about things that fit and work, you know, on a significant level. And I think that's what I've done. Just taking kind of my engineering mindset and being able to go, this is not good technology.

This is good technology, this works, you know, and be able to bring that to the facility so our clients can use, but based on what they need, you know, kind of drives, you know, our whole progression. So like for instance, you know, we started with cryotherapy and like, I mean, it, it's good, it helps, but like we had a lot of people with low back pain and cryotherapy would help somewhat to some degree.

But what we found is like when you use [00:44:00] PMF and um, you know. People were like getting incredible results from it. So it was like, okay, well we know clients have back pain and they're doing cryo and it's somewhat effective, but like, what a, you know, what about PMF? So we're like, oh yeah, this, there's actually a demand for this.

Um, the red light, we were the first. Place, you know, eight years ago to have red light therapy in Houston. And um, now it's everywhere. You go everywhere. And, and we still work with the best suppliers that have medical grade equipment. And a lot of what's out there is, you know, just junk scam red light, and they're using panels.

And in order to get the right dosage, you have to be a certain amount of distance from the light, and you have to be there continuously for 20 minutes, 15 to 20 minutes. So like you're standing in front of a panel. If you were standing at just right to your nose, then you're just getting [00:45:00] like a strip of where the light is and, and it's not giving you that clinically effective dose.

And if you look at all published medic medical studies, they always talk about the milliwatts per centimeter squared. And you get that by being a consistent distance from the light. All the time for a certain amount of duration. So if you've got one on your panel and or, or you know, you've got one that you stand in front, it's probably helping your mood, but it's probably not doing much beyond that.

And then the other thing is, is there's a lot of suppliers that just don't have what it takes. You don't have the right dosages, don't have the right, um, wavelengths and things like that. I mean, like, was really curious. I mean, to me to find out, um, when we started talking about hbo mm-hmm. Like these, uh, chambers from China Yeah.

That were, that are just like, I guess they go to one atmosphere. Yeah. Uh, and they're not [00:46:00] really, I don't even know if they're supplying oxygen in them or, yeah. That, that's, that's the key is like, you don't know if you're getting, you know, oxygen through the mask or, or whatever. So, um, a lot of, a lot of chambers, um, are coming from China and, um, they're laid down chambers.

They look like hard shell chambers. Um, they might go to like one and a half atmospheres, which can be good. Um, but what they'll do is they'll hook up one of these oxygen concentrators that, um, are only really good for like three or four PSI. And what happens is you pressurize the vessel and you have an oxygen concentrator, but you don't have enough pressure coming from the oxygen concentrator push into the chamber.

So like, you're not getting like. True oxygen while you're in that chamber. And so like back to like the engineering aspect of it, you have to be breathing oxygen, you have to be a pressure. Also, the, the amount of pressure matters too. So like if you can do two [00:47:00] atmospheres, um, and sometimes just a little bit greater if needed, um, it is night and day from one and a half atmospheres, and the calculations on that is like you get 1400% more oxygen in your body at two atmospheres and breathing oxygen, real oxygen, um, at higher pressure.

And versus, um, you know, you know, 1.3 and, and you could be breathing the oxygen or not, which is like one to 200% if that, you know, so it's like. A lot of people say, oh, you're wasting your time if you're in a hbo. Yeah. You are wasting your time if you're in one of those hbos. Right. Do you feel like your engineering degree helped you really pick out those things?

Because I noticed inside of your clinics, uh, your practices, there's really, everything is really the highest grade. It's the best of the best, which, I mean, obviously when you're running a business that's like, you know, you've gotta calculate. [00:48:00] Yeah. The cost of like, okay, what, how long does it take to get a return on investment and of this particular item?

Those, a lot of those things are massively expensive. Yeah. Um, and so it's a huge outlay. Yeah. Um, but do you feel like that, I mean, was the engineering degree or was No. A combination of the passion of like, I just, I won't settle for anything, but the very best What is Yeah, 100%. The engineering helps, right?

Like, I think being able to break it down. To kind of a fundamental level, but also be able to look at, you know, the equipment and assess it and just know. But like hyperbaric chambers easy. Like you just want like true certified equipment, like back to the Chinese chambers. Those aren't even like certified by the FDA and you're putting people in there and you're putting them under risk.

And like if something happens, you have like no way of knowing whether or not that vessel was tested. I mean, um, so like. [00:49:00] I think the best, um, you know, way that, you know, we think about things at human is, you know, number one, the client has to get results, right? And we've had clients with us for nine years.

They've been with us since the beginning and they just keep coming back 'cause they know it helps 'em and they know, like they get results. You pick the equipment that's going to give you the results, even if it is expensive. Yes, you have to run the ROI calculator on that. But then also you have to look at the big picture and just say, okay, is this this gonna work?

And are we gonna be able to get people through the door for this? Is there a market for it? Are people googling it? That's kind of important too. Like if people aren't Googling, you know, a certain modality, then it, it's a harder level of education, right? So, um. And you're solving problems. Right? Um, let, let's take for an example, the pelvic floor chair, right?

Um, how many people are out there that are struggling with, that [00:50:00] have no idea what to do? They're told they need to do surgery. This is like a 20 minute session that like you do six times and like completely, you know, reverses what's going on, right? Um, but also thinking about like, you know, as, as we age, we don't like exercise our pelvic floor muscles, right?

We don't exercise that. So like, you know, it's just the muscle. You gotta exercise it. So this is a way to do that, you know, and, and strengthen those muscle back, back together. So like, what are people struggling with or what kind of equipment can we introduce to help that? And then how can we get it to market?

Yeah, I think the interesting thing about, um, the, the notion of, um. You know, helping people and you know, it's kind of a progression, right? Yeah. The more success, like you only, you know, in our businesses, we look for [00:51:00] the fastest wins we can possibly get. Like, Hey, what's the low hanging fruit? We gotta get fast results for our clients.

So we go after those, try to hit 'em as fast we can, is that enables us to build a relationship with them and then help them along. I think, you know, like one of the things that you said before, it's like, Hey, we're not here. Like you didn't really say, I'm paraphrasing it, but it's like you're not selling anybody anything.

You're trying to provide them the right solutions for them at the right time. And in order to do that, you have to get results. In that, in that, yeah. First portion. And build a relationship. Like, you know, like how do you have clients for, or patients, whatever you wanna call 'em, people for nine years. It's because you've been consistently getting results.

There's gotta be some point in time where they come to you and they say, what else can I do? How, how often does that happen? Oh, all the time. Like, you know, as we, uh. They trust us, right? Like, um, they know [00:52:00] we're, and, and we're probably, we're probably not, we're not a hard sell. Like, we're just like, you know, this is what we have.

If you have this issue, this is what could help you. Right? And we obviously have to have cells in order to be able to function, but at the same time, we can be confident in the fact that like we're providing, you know, quality care and quality services that can really, really help them. And also some of the way we design like our memberships and things like that, like we design them in a way that like, if you're not doing this many sessions, like we can't help you.

We will tell them that like, you know, it's, it. It's probably not a good fit. You know, I'd rather not have 'em as a customer than go do what they did to some of these franchisees. Go and say, that didn't work. That didn't work. You know, so like being able to speak to them and talk to 'em about like the routines you need, um, the things that will work for [00:53:00] you.

And once you show them, they're like, yeah. Then they're, they're like, okay, what, what's next? What do you got? Oh, you got a pelvic forward chair? Oh, I want to try that. I've been dealing with that for 20 years. You know, whatever it is. So that was a crazy experience. Just sit in that chair. Yeah. Um, and. And I, I mean, I didn't even do a full session.

Yeah. But I, I got a result from it. Yeah. I'm thinking like, hey, you know, we're squatting all the time. Right? Yeah. You know, so, you know, you think like, oh, squats gonna hit the pelvic floor, but um, yeah. You know? No, it's different muscles. Yeah, yeah. Different. Yeah. And I think for men, we forget that prostate health and um, you know, our urinary incontinence as we age, you know, all those are just important for us back to sleep.

How good would it be, you know, if you had, were able to go eight hours without getting up? And I know like when that happens for me, [00:54:00] I kill it with sleep. So that means that's a performance enhancing drug. Yeah, for sure. You know, it's interesting to like, think like you almost have, when you get to a certain age, you have to time it out.

Like, okay, when am I gonna stop? And I'm always thirsty. Yeah, yeah. Probably 'cause I take too much ine. Although we just debated that the other we're not debated, but we talked about it. Now the, now the talk on creatine is like, man, it's like 15, 20 grams. Right? People are pushing like levels that are way beyond.

Originally it was like five and the notion of going to 10, which is like last year. Yeah. Oh, go to 10. And now there's all this new talk about June 15th, 2020. Mm-hmm. Um, which is going, you know, you, you're gonna have to optimize your diet in order to, to be able to handle that, I think. Yeah. Um, because otherwise, you know, that's gonna retain.

So it's, you know, you taking in all of these, um, the right minerals and the right vitamins, the right nutrients, you know, the list goes on and on and on when you're really trying to optimize [00:55:00] health and, um, it, it's tough to do. Curious. Last thing I wanna ask you about. Diet. Well, I, as I was saying at lunch, it's never a one size fits all.

So what I do may not work for everybody else. Um, the way I diet is, um, you know, how they talk about, um, you know, high intensity interval training, right? So I do high intensity like nutrition, right? So dependent. And what I mean by that is like, depending on how I'm training, de depends on how I eat, right?

So, um, if I do a big heavy leg workout, you know, I'm gonna be eating, I'm gonna be eating carbs, I'm gonna be eating, you know, fats, and I'm gonna be eating protein, right? So, um, but again. You know, I think this is just foundational. It goes without saying, you, you, you don't want to eat processed food. Um, you want to [00:56:00] eat, you know, meat, fruits, vegetables, you know, carbs and, and some kind of sugar in there, whether that be honey or something like that.

Especially if you're training and stuff. So on those, those days that you train, um, you, you've gotta make sure, or you're even recovering from that training, you gotta be doing that. But now if I go, you know, a few days without training or working out, then you know, I'll see my calories, you know. You know, really come down, skip, skip a meal here, there.

Um, another thing that I think is, um, important is the timing of eating too, that I don't think people realize, um, is like the more you can front load your food, meaning breakfast and lunch and the amount of calories. The better you're gonna sleep. So it gets back to sleep. And so I've found, and I'm sure most everybody is this way, if you start watching your sleep, if you go to [00:57:00] bed and you're still digesting food, your heart rate's gonna be up, you're not gonna sleep as great.

Your blood sugar, sugar's gonna drop in the middle of the night, and then you're gonna have a peak that wakes you up. Right? So my best, um. Sleep is when, you know, I front load all those meals and then really taper off in the evening, which is so hard. You know, we are getting back to having kids and a family and the social aspect of all that.

Like, you don't wanna be the person going out and eating and, and not, you know, but what I try to do is like, okay, I know I can't completely eliminate that and just can't go out and just sip water while I'm having in a social settings, but what kind of foods can I have that are easier to digest, you know, before I go to bed in, you know, four to five hours or, or whatever it is.

So like, let's say. You didn't get as much in in the previous day, but I think you'd be better served, um, [00:58:00] shorting your calorie intake and skipping that latter mill than, you know, trying to stuff in, uh, the amount of calories or the protein that you think you need to have towards the end of the night just because you think you need to have that.

And then you go to bed, you know, sleep is good. Well, where, where's muscle made? It's made in sleep, right? So the better you can sleep, the better, you know. You, you're, you're gonna feel and you're gonna recover and all that. So to me, nutrition is around a lot of like, sleep and timing and where you're at in your recovery.

And so I, I'm definitely not a one size fits all. I kind of go off of gut feel. Um, you kinda asked me what are my macros? I have no idea. I just like know that I did a hard workout yesterday and um, I need to really get a lot of protein in. So, you know, whatever that is. I'm trying to feel that. And then I'm just trying to think about [00:59:00] my sleep that night, like.

When should I be getting in my calories in order to be able to do that? And I think one of the biggest things, like I found, um, any kind of meat as you kind of get towards closer to bedtime is harder and harder on your sleep. So the more you can have like the meat up front, so steak and eggs, you know, for breakfast, that's like, that'd be ideal time.

And so, like a lot of times I don't even have a steak at night. If I don't have a steak by lunchtime, I'm not having a steak. So, 'cause I'm thinking about sleep that night. Do you do anything? So, you know, there's the whole EAA talk now. Uh, so we, we didn't touch on ketone esters and we haven't talked about eaas, but eaas as you know, as a way to get in the essential, you know, components of the things you're gonna need to recover at night.[01:00:00] 

Um. You know, depending on how you, how you see it, you know, when you take those, it's like, you know, it's, it's gonna take like an hour to fall asleep because they're gonna, they're gonna, it's gonna take a while to digest, and so they're gonna keep you up. But do you ever, do you ever use those, do you ever think about that?

Or is that something that you, um, the amino acids or, yeah, I mean like, just the eaas, I'll do it where I take like essentially the equivalent of, I don't know, I think it's somewhere in the neighborhood, like 58 grams, which would be like a normal protein. Um. You know, sort of intake in a meal, uh, uh, or thereabouts, right?

I'm trying to get 235 grams of protein per day. That's a lot of protein. Yeah. And you're like, dude, you know, if you're trying to get that in, uh, in the, in the morning right. In a lunch, that's a massive amount of protein. Yeah. So, you know, I'm trying, I'm I'm trying to move more towards what you're talking about, because I think the advice is really solid.

Yeah. I really like [01:01:00] what you're saying. I would just wonder how do you get to like that spot You're saying like, maybe you don't need it. Yeah. Um. I'm not tracking. So I don't know. Um, and, uh, but I will know, like, you know, about how much, um, you know, if I have a protein shake, I'll know how much that is there.

I know how much chicken breast is, um, I'll know how much, you know, shrimp is, and just things like that. So I'm kind of just running that calculation in my head earlier in the day just to kind of make sure that, and those bills are sometimes kind of big, you know. But the good thing about it is, is like, I'm done with that food by the time I go to bed, and I'm not having to like, you know.

Put it through the system for the body to have to gather in the nutrients to be able to get it to where it needs to go. Um, some of the best sleep I've ever gotten is just fasted, you know, where for sure. Yeah, yeah, yeah. Your body's just not having to digest food. The toughest part about that is getting past that [01:02:00] window of time where it's either emotional eating or oftentimes it's just like, it's like, can't I just have the willpower to stick it out past this period of time?

I know I'm gonna sleep better. Yeah. You gotta have hacks, right? So like, just back to everything like that. So one of the things I do at home is I have, um, I have three jars and one's pistachios, one's macadamia nuts, and then the other one's cashews. And so, um. And you just, you just have it available, right?

So when you're at home and gosh dang, I need something, you know, you just grab 10 cashews or whatever it is, and then you just eat 'em. Right? And you just have it available and like, you know, that, that's got some good fat, some salt and some things like that. But it's not potato chips. Right? And it's not ice cream and it's not, you know, some of these other things that you know can cause and I've found that that really doesn't [01:03:00] upset my sleep.

Right? Digesting nuts. No. Don't have a issue for me. So, um, so certain little hacks like that, you know, another thing I do is, um, I'll brush my teeth early and like, instead of like brushing my teeth, like right before I go to bed, yeah. Like. It signals and it's so crazy. It's like your, your body goes, oh, I'm done eating.

Right. It is just like you're trying to find something to eat. 'cause like now you've got this fresh mouth and you're like, ah, I'm good, dude. You're, you're doing stuff that's so far beyond. It's just absolutely amazing. I've never seen anything like it. Mm. Um, and I think like you're, you're like this leader in the industry that I feel so blessed to have like, been introduced to you and, and, and gotten to know you in a way that I think, um, it's just so amazing because it's like I'm with, I'm literally watching.

Like this thing happened, that it is the model for [01:04:00] no one will ever have your secret sauce and know exactly how to you do it. Yeah. Uh, beware. Imitators out there. Uh, don't try, you know, it's like, don't try this done at home. Right. Right. Leave it to the professionals. And I think it takes a lot to actually pull off what you've done Yeah.

To get to where you are. Um, but man, I, I just, I'm, I'm so pumped for you. Yeah. And also really the good great things that you're doing for people. You hear those stories and I've, I've had the privilege of actually hearing them. Yeah. So I get to hear about who's doing, you know, what kind of like the dude, the, the guy that you put back on the golf course, right?

Yeah. Tell that story really quickly, just why you gotta tell that story. Okay. So, um, guys, um, probably in his mid seventies, he owns a golf course and, um, he, he was a client probably before COVID, right? And he used to come in and he obviously knew the benefits and all that. And I, you know what a of reason during COVI, you know, everybody got out of their routine and, and, uh, whatever, [01:05:00] well, he called me last year sometime and he is like, bill, and you know, he's this 75-year-old guy and he's just, you know, matter of fact owns a golf course.

He's like, I need help. And I was like, yeah, well come on in. Well, we'll show you around. And so. Um, I said a lot has changed. You know, we don't just have cryo, we have cryo, um, tell me what you're dealing with. He's like, my knee, my back, you know, my hips, you know, all this stuff. And I was like, okay, so we're gonna manage the inflammation.

We're gonna get you on the PMF, and then we're gonna add in red light, you know, and, and we're gonna alternate these days. You know, you're gonna do this, this, and this. Well, he, he had gotten to the point where he, he wasn't even, you know, able to play golf. Right. And you can only imagine, you know, a guy who's been around golf his entire life and he's gotten to point where he's just in so much pain that he can't even, you know, go out there and, and swing a club.

It's his passion. Yeah. It's his passion. And he started doing that and a [01:06:00] couple weeks later played around. He played around and you know, it just kept Belling. Now he plays, you know, two or three times a week, and every time I see him he's like, ah, it feels so great, you know, and so to take a guy from, you know, mid seventies who was starting to.

Think that this reality that he was never gonna be able to play golf again. Right. And then we just went in and say, we're gonna do a holistic approach. We're gonna use, you know, red light, PMF, cryotherapy, trying to think if he's doing anything else. He wants to do hyperbaric, but like, those are the main kind of foundational things that he's doing.

Oh, we, we will do, uh, the laser on him as well. We'll do the Cure Way laser every once in a while. And we've got this little routine for him, and he's just happy. He's gonna be, you know, he's got his life back. He's just tells us every time I feel good, I feel good. You know, so, and they stick with it. Right.

Because once you get that, you can't go back. Yeah. Right. Yeah. It happens. Like people go without it and they're like, oh man, I [01:07:00] notice it. Yeah, yeah, yeah. For sure. I mean, I know I do. Yeah. Um, well, I can tell you like, coming back here to San Francisco after, um, after being down there. Mm-hmm. A couple workouts in.

I was like, I mean, I remember that workout we had Yeah. Where we were. I think you like, uh oh, the farmers carry thing. Right. So, so, um, we're there, and I think we were just both trying to like, check each other out about like, you know, okay, what, what can this dude do? Well, he left. I'm like, yeah, right. So you pick up these kettlebells, which I'm not a kettlebell guy.

Right. It's not my thing. And, but I was like, all right, well I'm gonna hang with this dude. Yeah. And all of a sudden, um, you know, I, I think when I, we ever do farmer's caries, we're just not, not really doing, not really doing 'em actually admittedly as much as it should. But when, when I went to pick those up, um, I was like, dude, [01:08:00] these are 80 pound TBOs.

It's like one 60 for that full stretch. Right. I remember at the end I had to like, uh, my, my grip, my forearms were, I felt like I'd been fishing in Alaska for, I know. It was crazy. Oh yeah. Yeah. Well, dude, it's been an absolute pleasure to have on the show. And you know what? I just really want to thank you so much and thank you for all the things that you're doing for every, everybody out there.

Yeah. Leading the way, being a leader in the industry, uh, a fire brand, a, a trailblazer, and somebody with an incredible vision, an incredible heart, and a desire and a passion to be the best. So, well, thank you. It's time for dinner. Let's go.

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